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SEO And The New Paradigm

3/13/2014

 
Anyone paying attention realizes that SEO has changed...  a lot... over the last several years.  With Google changing their algorithms daily - it seems, if not several times daily - what's a business to do?  It seems almost impossible to keep up.

Some businesses are so tired and frustrated that they are staying put, refusing to go along with the changes, choosing to stay with the "tried and true" methods they are familiar with and understand.  Most of these are outdated tactics that simply don't work anymore, no matter how far one has buried their head in the sand to pretend things are "still good".

Now, certainly, the demand for SEO services remains healthy.  However, it seems clear that those who are enjoying the best results are those who are integrating their marketing strategies.  Most often this has been a merging of traditional SEO strategies with emerging (and, also, constantly changing) social media tools.  In addition, those enjoying "Best Results" are pushing their "Brand" through several Media: Digital, Social, and Traditional.  But, unfortunately, the coffers aren't unlimited and finding the right balance of "need" and "budget" can be especially difficult.  But whatever the perceived obstacle, businesses do have to read the handwriting on the wall and realize that some online strategies, and accompanying priorities, need to be adjusted if a business is to remain competitive in the current marketplace.

The days of a business forcing their way onto Page 1 of search engines through the traditional methods of branded link building just don't seem plausible anymore - at least, as I see it.  Today, a business needs to spend as much time, if not more, focused on who their audience is than they do on the strategies they plan to employ on reaching that audience.  In fact, how can a business adequately know "how" to reach their audience until they have spent the time identifying that audience?  How can a business properly build content, assign the most powerful keywords, or a myriad of other necessary basics, until their target audience is thoroughly identified?

A very powerful dynamic happens when a business - any business - determines what their proper content should be based on their specific audience determination.  Online "Branding" through integrating strategies from multiple sources is the key, here.  It helps to bring into clear focus who a business is trying to reach - wherever that audience is looking to find them.

By the way, this is no simple task and will require an appropriate investment of time (and some money) in analyzing how the integration of emerging paradigms will work with, and accentuate, traditional methods of online branding and optimization.  All parties involved, in-house and contracted, need to be in frequent discussion about their goals, directions and targeted audience.  Those business owners / directors / managers who are unwilling to spend the necessary time in this discussion are likely not going to see much return on their investment.


Landing and Launching

3/1/2014

 
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After over 35 years of working with large corporate and Fortune 400 businesses all over the world, helping them hone their capabilities in reaching and retaining their target audiences, I've decided to share that extensive knowledge and experience to help small and medium size businesses looking to establish market share through a digital media.  There is more to a digital presence than throwing up a Website and allowing someone to talk you into an AdWords budget.  Not that having those things is wrong - they can be essential - but they only work within the confines of a well-defined online strategy that works in concert with quite a few other essential online tools.  There are some digital providers who claim to employ the full inventory of online strategies that will help your business see success from it's online marketing budget, but, sadly, many of these companies are mercenary and only out to sell you the products and services they offer (or broker through other providers), whether these products will work for you or not.

Digital Specialists, Inc., was founded on a different principle.  I have brought together a team of Digital Experts that are willing to sit down and, in plain English, explain the hidden secrets and finer points of Marketing your business Online.  We are a Consultative Firm.  Our product is our knowledge.  We provide you with the important and cogent information necessary to make the intelligent and cost-effective decisions that will help your business grow.

Digital Specialists, Inc., wants to work with you to help your business find the success it is looking to achieve.  We offer our expertise and our industry connections to help you make the best decisions that actually work for you.  Our first hour of consulting is FREE.  After that, if you feel our information is of value to you, our reasonable hourly rates will apply.  We can help you connect with services that can provide Website creation, Search Engine Optimization (SEO), and Search Engine Marketing (aka., Pay-Per-Click).  There are many other services that we can also provide, from helping with Business Facebook page creation, Display Advertising (aka., Banner Advertising), and much more.  We also can explain the value and interconnection of Social Media with your Digital ability to be easily located.  Sites like Facebook, LinkedIn, and more have a role to play in your ability to be successful in the Digital Market Space - and, fortunately, your presence on many of these platforms are free or very low in cost.  It all may seem like a maze of techno-information out there, but DSI will clear the confusion and help you understand the online paradigm that is online marketing. 

Digital Specialists, Inc., is here to help you!  Give us a call and find out how we can help perfect your online presence!
(844) DSI-DIGITAL [(844)-374-3444]




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    Daniel Seay
    Founder & President,
    Digital Specialists, Inc.

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Digital Specialists, Inc.
15621 W. 87th Street, #PNB 190, Lenexa, KS  66219